AOL, a small building & architecture company competing against much larger businesses, required a professional lookbook on a budget. Rather than the standard portrait A4, I opted for a landscape layout as it would be more effective in displaying their photographs.

Purely designed for B2B, their end user being large sale contractors, this design didn’t need to be loud and attention grabbing, but kept simple to focus on highlighting the quality of work they had to offer. The clean black & white colour palette allowed the architectural images to be the hero of this project.