I was tasked with creating a new campaign to increase gym memberships during the Winter months, while also encouraging existing members to continue training. I created the concept and designs for the Winter Warrior campaign. As part of the promotion, I designed posters, flyers, banners, cardio screens and social media images.  

Statistically people visit the gym less during the colder months, so the aim of this campaign was to highlight the benefits of staying active during Winter, and encourage members to bring their friends to join too.